Haptik, Supported by Jio, Introduces Generative AI Platform f0r Chatbot Development.

Haptik, Supported by Jio, Introduces Generative AI Platform for Chatbot Development.

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Haptik CEO Aakrit Vaish (left) and CTO Swapan Rajdev

Haptik’s Innovative Move in AI

In a significant development on Wednesday, Haptik, an artificial intelligence startup affiliated with Reliance Jio Infocomm, introduced a specialized generative AI platform named ‘Contakt.’ This platform is poised to empower clients in creating virtual assistants and backend information support. The announcement follows a surge in market demand for more sophisticated chatbots, leading Haptik to carve out a distinct vertical for its advanced generative AI platform.

Pilot Deployments and Clientele: Testing the Waters

Aakrit Vaish, CEO of Haptik, revealed in an interview with Mint that Contakt has already seen several pilot deployments, with notable entities such as Upstox, Tira, Starbucks, and the Indian School of Business actively testing the platform. This strategic move aligns with the growing trend of businesses seeking “smarter” conversation platforms to enhance customer interactions and support services.

Market Demand and Evolution: The Catalyst Behind Contakt

While Haptik had been exploring generative AI, the surge in market demand for enhanced chatbot offerings prompted the company to introduce Contakt as a separate vertical. Aakrit Vaish noted, “We are seeing increasing business demand, and the maturity of the technology means that clients are now looking for more sophisticated chatbots and assistants—instead of basic conversation platforms that are in place so far.”

Contakt’s Capabilities: Handling Diverse Queries

Contakt is designed to enable clients to handle a spectrum of queries through chat interfaces, including text, audio, and image-based inquiries. The platform defaults to utilizing OpenAI’s advanced Generative Pre-trained Transformer (GPT)-3.5 and GPT-4 models, showcasing a commitment to leveraging cutting-edge language models for optimal performance. Clients will also have the flexibility to access multiple Language Model Models (LLMs) as needed.

OpenAI Collaboration: Optimizing Offerings

Aakrit Vaish acknowledged that OpenAI’s LLMs are currently leading the market, influencing the decision to make them the default deployment for Contakt. He emphasized, “As the market matures, we’ll optimize our offerings accordingly.” This strategic collaboration with OpenAI positions Contakt at the forefront of generative AI capabilities, ensuring clients have access to state-of-the-art language models.

Future Enhancements: Audio-Based Queries on the Horizon

While Contakt initially focuses on text and image queries, Aakrit Vaish mentioned that support for audio-based queries via phone calls is anticipated to be introduced in 2024. This forward-looking approach reflects Haptik’s commitment to continuous improvement and aligning its offerings with evolving market demands.

Market Landscape: Growing Trend of Generative AI in Business

Haptik’s announcement comes on the heels of Yellow.ai’s collaboration with Amazon Web Services to unveil a generative AI-powered chatbot platform on November 20. The parallel emergence of such services underscores the growing trend of practical business applications of generative AI. Industry leaders like John Roese, Global Chief Technology Officer at Dell, foresee these deployments becoming increasingly common in the coming year, presenting service providers with lucrative opportunities for monetizing generative AI services.

Conclusion: Shaping the Future of Virtual Assistance

In conclusion, Haptik’s introduction of Contakt marks a pivotal moment in the evolution of generative AI for practical business applications. As businesses seek more sophisticated virtual assistants, Contakt stands out as a versatile platform capable of handling diverse queries. With strategic collaborations with industry leaders like OpenAI and a roadmap for future enhancements, Contakt is poised to shape the future of virtual assistance, providing businesses with powerful tools to enhance customer interactions and support services. The industry’s recognition of the monetizable potential of generative AI services further solidifies the trajectory of advancements in this space. As Contakt unfolds, it positions itself as a key player in the dynamic landscape of AI-driven virtual assistance.

 

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